Conversion Rate Optimization

In eCommerce or internet marketing, the Web Analytic Conversion Optimization, or Conversion Rate Optimization (CRO) is a system for expanding the percentage of visitors to a site that converts into valuable clients. The CRO procedure helps in understanding how clients travel through your site, what moves they make, and what is preventing them from achieving your objectives.

A conversion is a general term for a guest furnishing a site objective. If you use your site to sell items, the primary objective (known as macro-conversion) is for the client to make a buy. Conversion rate optimization happens when the visitor opts for macro or micro conversions in a minimum number of visits.

Macro-conversions:

• Purchasing a product from the site
• Requesting a quote
• Subscribing to a service

Micro-conversions:

• Signing up for email lists
• Creating an account
• Adding a product to the cart

At Va8ive, we specialize in CRO and our service teams would definitely improve conversion rate through web analytics.